Wholesale Distribution companies play a key role in the supply chain as a link between manufacturers and retailers. Wholesale distributors manage wholesale purchases of products, and usually do not sell directly to the consumer. The Core Wholesale Distribution solution is used to effectively manage such operations.
The Core Wholesale Distribution system is a purpose-built solution designed to manage and automate the end-to-end sales operations of wholesalers and distributors in the fast-moving consumer goods (FMCG) sector. Whether operating through cash vans, pre-order fulfillment, or a hybrid model, the system enables field sales teams to efficiently manage customer orders, inventory, deliveries, and payments directly at the point of sale.
Core Solution Overview
Ideal for businesses distributing food & beverages, personal care products, household items, and general merchandise, the system ensures real-time visibility into van stock, route performance, and customer transactions.
Core Solution Features
Key Features Include:
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Van Sales & Cash Collection – On-the-spot invoicing, cash/card collection, and printed receipts via mobile devices
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Pre-order Management – Order booking by field reps with next-day fulfillment from warehouse or depot
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Route Planning & Sales Rep Tracking – Optimized delivery routes, customer visit schedules, and GPS tracking
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Real-time Inventory Control – Van stock vs. warehouse synchronization, returns, and reloading management
Retail Audit – Item retail placement audit and competitor management
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Customer Management – Retailer profiles, credit limits, purchase history, and promotions
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Integration with ERP & Finance Systems – Seamless flow of orders, inventory, pricing, and payments
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Analytics & Reporting – Sales performance, route efficiency, SKU-level trends, and out-of-stock alerts
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Mobile App for Field Force – Easy-to-use interface for order capture, stock check, and route execution
With offline functionality, cloud synchronization, and role-based access, our Consumer Goods Distribution System empowers wholesale distributors to boost field sales productivity, reduce stock losses, improve customer service, and gain real-time operational control.